The Problem — Emotional Incoherence Costs You Revenue
Most short-term rentals show great photos but fail to deliver a coherent perceptual experience — lowering ADR, bookings, and reviews.
- Mismatch between listing and real experience
- Mixed signals that erode trust
- Good physics, poor digital presentation
IRNA™ — Neuroarchitectural Index
Sensory (35%) • Digital (25%) • Loyalty (40%) — a measurable score that predicts trust and revenue impact.
Proof — Real Case
Before: 2.1★ • After: 4.8★ in 45 days • +63% occupancy
Strategic lighting, minimalism, Smart Pricing, and listing optimization — actionable, measurable steps.
How It Works
- Audit (IRNA™)
- Prioritize improvements
- Implement and validate
Free Ebook: 5 Neuroarchitecture Keys
Download the practical guide with low-cost, high-impact changes.
📘 Download Ebook (EN) ES — Versión en españolWho This Is For
Hosts (1–5 properties) • Property Managers (6+) • Investors & PropTech teams
FAQ
Is IRNA™ an algorithm?
IRNA™ is a proprietary index combining sensory, digital, and loyalty metrics. Technical details are shared under NDA with partners/investors.
Do I need renovations?
No — many improvements are low-cost and high-impact (lighting, order, photos, communication).
Turn perception into measurable value
Download the free ebook and start your 7-day checklist.
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